AusWineX 2026

International Trade Exchange for Wine

Melbourne | Australia - Thursday 22 Oct

AusWineX is a professionally curated wine trade and tasting exchange bringing together wineries, importers, distributors, hospitality professionals, buyers, media and engaged wine consumers within a structured environment focused on meaningful commercial outcomes and premium brand presentation.

To be held annually in Melbourne, Australia's leading international business and events city, AusWineX has been developed as a more focused and commercially valuable alternative to crowded consumer festivals and large-scale trade expos.

Inspired by the principles behind global events such as ProWein, Vinexpo and the London Wine Fair, AusWineX provides a national platform where Australian producers can connect with domestic buyers, international trade professionals and premium consumers in a single professionally curated environment.

Why AusWineX?

Australia produces some of the world's finest wines, yet there remains no dedicated national wine exchange bringing producers, buyers, distributors, importers, hospitality professionals and media together on Australian soil.

For many producers, meaningful trade opportunities often require expensive international travel.

AusWineX has been developed to help bridge that gap.

The platform brings buyers to producers rather than producers having to travel overseas in search of opportunity.

By combining dedicated trade engagement with carefully managed consumer participation, AusWineX creates a more effective environment for:

  • Buyer introductions

  • Distribution opportunities

  • Export development

  • Portfolio discovery

  • Trade relationship building

  • Market awareness

  • Direct-to-consumer engagement

  • Premium brand positioning

A Different Approach

AusWineX is not a wine festival.

It is not an entertainment-driven consumer event.

It is a professionally curated trade and tasting exchange designed to encourage meaningful interaction between producers, portfolio groups, buyers, distributors, hospitality professionals and engaged consumers.

Built around quality rather than scale, the platform prioritises conversation, discovery and commercial engagement in a relaxed yet professionally managed atmosphere.

Who Attends?

AusWineX is designed to attract a balanced audience including:

Trade Professionals

  • Retail buyers

  • Independent bottle shops

  • National retail groups

  • Sommeliers

  • Importers

  • Distributors

  • Wholesalers

  • Hospitality professionals

  • Venue operators

  • Beverage consultants

  • Drinks media

Premium Wine Consumers

A carefully managed consumer audience forms part of the overall experience, providing exhibitors with direct engagement opportunities and potential direct-to-consumer sales.

Who Can Exhibit?

AusWineX welcomes participation from:

  • Australian wineries

  • International wine producers

  • Importers

  • Distributors

  • Portfolio companies

  • Regional wine associations

  • Emerging wine brands

The platform supports both independent wineries and larger portfolio groups seeking efficient exposure to buyers, hospitality professionals and premium wine consumers.

Event Format

The event is built around a structured walk-around tasting format designed to maximise exhibitor visibility and attendee engagement.

The format may include:

  • Dedicated trade preview sessions

  • Hosted buyer programs

  • Portfolio showcases

  • Regional wine pavilions

  • Importer and distributor activations

  • Curated consumer attendance

  • Masterclasses and educational sessions

  • Limited exhibitor numbers

  • Structured tasting environments

This approach allows exhibitors to engage attendees in a premium and commercially focused environment.

Melbourne: Australia's International Wine Gateway

Melbourne is Australia's premier destination for major business events, international visitors and hospitality-led experiences.

With excellent domestic and international connectivity, a world-class food and wine culture, and strong access to buyers, media and industry professionals, Melbourne provides the ideal location for a nationally positioned wine exchange.

Its accessibility, accommodation capacity and reputation as a leading events city make it the natural home for AusWineX.

The Distillers Gallery

AusWineX may feature The Distillers Gallery - a limited invitation-only showcase of selected premium Australian and international distillers, luxury spirit brands and portfolio partners.

Designed to complement the wine-led identity of AusWineX, participation is intentionally limited to maintain balance while providing additional discovery opportunities for attendees.

Commercially Focused. Professionally Curated.

AusWineX has been designed for wineries, importers, distributors and portfolio groups seeking more than visitor numbers.

The platform supports:

  • Buyer introductions

  • Export development

  • Distribution opportunities

  • Trade relationship building

  • Market awareness

  • Direct-to-consumer engagement

  • Premium brand positioning

By combining targeted trade attendance with carefully managed consumer participation, AusWineX creates an environment that is commercially effective, professionally curated and genuinely valuable for exhibitors and attendees alike.

Register Your Interest

AusWineX is currently accepting expressions of interest from:

  • Wineries

  • Importers

  • Distributors

  • Portfolio groups

  • Regional wine associations

  • Hospitality partners

  • Industry sponsors

Limited exhibitor numbers will apply to maintain quality, balance and exhibitor visibility.

AusWineX

International Trade Exchange for Wine

Melbourne, Australia