Connect - Showcase - Grow
The Drink Show is a professionally curated Trade & Consumer tasting event that brings together premium drinks producers, hospitality buyers, retailers and engaged consumers for one focused afternoon of discovery.
Designed as a structured alternative to traditional drinks festivals, The Drink Show is built around meaningful conversations, product discovery and genuine commercial opportunities.
Why Exhibit?
The Drink Show provides an opportunity to:
✔ Introduce your brand to new customers
✔ Launch new products
✔ Meet hospitality and retail buyers
✔ Generate direct sales
✔ Build your customer database
✔ Promote your cellar door, venue or online store
✔ Receive valuable consumer feedback
✔ Increase brand awareness
Who Should Exhibit?
Applications are welcomed from:
🍷 Boutique Wineries
🥃 Craft Distilleries
🍺 Independent Brewers
🍸 RTD & Spritz Brands
🌿 No & Low Alcohol Producers
🌍 Importers & Portfolio Partners
🥂 Premium Mixers & Beverage Accessories
To maintain a balanced tasting experience, exhibitor numbers and product categories are carefully managed.
Reach the Right Audience
Meet people actively looking to discover, taste and purchase premium drinks.
Our audience includes:
✔ Engaged Consumers
✔ Hospitality Professionals
✔ Venue Operators
✔ Retail Buyers
✔ Distributors
✔ Industry Media
✔ Content Creators & Influencers
A Premium Event Experience
Unlike large-scale drinks festivals, The Drink Show is intentionally curated to maximise exhibitor engagement.
Expect:
✔ Controlled Attendance
✔ Premium Presentation
✔ Quality Conversations
✔ Curated Exhibitor Mix
✔ Strong Brand Visibility
✔ Commercial Focus
Showcase, Sample & Sell
Exhibitors can:
✔ Offer complimentary tasting samples
✔ Sell bottles directly to consumers (where licensing permits)
✔ Generate online orders
✔ Capture customer enquiries
✔ Promote memberships, wine clubs and cellar doors
✔ Connect with trade buyers during the Trade Preview
Interstate Exhibitors Welcome
The Drink Show provides an ideal opportunity for interstate producers to introduce their brands to the NSW market.
Many exhibitors use the event to:
✔ Build distribution opportunities
✔ Increase brand awareness
✔ Meet hospitality buyers
✔ Generate direct-to-consumer sales
✔ Expand into new markets
Exhibitor Space
2 m × 3 m Booth
Space only, allowing exhibitors the flexibility to create a stand that best reflects their brand.
Limited Opportunities
To ensure every exhibitor receives strong exposure, exhibitor numbers are intentionally capped.
Applications are reviewed as they are received, and category limits apply.
Ready to Exhibit?
Join boutique producers, premium drinks brands and industry professionals at one of Australia's newest premium tasting events.
Check availability or submit your exhibitor enquiry here today.