AusDrinkX – The Australian Drinks Trade Tasting Exchange
AusDrinkX is a professionally curated trade tasting exchange bringing together wine producers, distillers, importers, distributors, portfolio companies, hospitality professionals, buyers, media and engaged consumers within a structured environment focused on meaningful commercial outcomes and premium brand presentation.
To be held annually in Melbourne, Australia's leading international business and events city, AusDrinkX has been developed as a more focused and commercially valuable alternative to crowded consumer festivals and large-scale trade expos.
Inspired by the principles behind globally recognised events such as ProWein, Vinexpo and the London Wine Fair, AusDrinkX provides a national platform where Australian and international drinks producers can connect with buyers, distributors, hospitality professionals, media and consumers within a single professionally curated environment.
Why AusDrinkX?
Australia produces some of the world's finest wines, spirits and emerging beverage brands, yet there remains no dedicated national trade tasting exchange bringing producers, buyers, distributors, importers, hospitality professionals and media together on Australian soil.
For many producers, meaningful trade opportunities often require expensive interstate or international travel.
AusDrinkX has been developed to help bridge that gap.
The platform brings buyers to producers rather than producers having to travel in search of opportunity.
By combining dedicated trade engagement with carefully managed consumer participation, AusDrinkX creates a more effective environment for:
• Buyer introductions
• Distribution opportunities
• Export development
• Portfolio discovery
• Trade relationship building
• Market awareness
• Direct-to-consumer engagement
• Premium brand positioning
A Different Approach
AusDrinkX is not a drinks festival.
It is not an entertainment-driven consumer event.
It is a professionally curated trade tasting exchange designed to encourage meaningful interaction between producers, importers, distributors, portfolio companies, buyers, hospitality professionals and engaged consumers.
Built around quality rather than scale, the platform prioritises conversation, discovery and commercial engagement in a relaxed yet professionally managed environment.
Who Attends?
Trade Professionals
• Retail buyers
• Independent bottle shops
• National retail groups
• Sommeliers
• Importers
• Distributors
• Wholesalers
• Hospitality professionals
• Venue operators
• Beverage consultants
• Drinks media
Engaged Consumers
A carefully managed consumer audience forms part of the overall experience, providing exhibitors with direct engagement opportunities, market feedback and potential direct-to-consumer sales opportunities.
Who Can Exhibit?
AusDrinkX welcomes participation from:
• Wineries
• Distilleries
• Importers
• Distributors
• Portfolio companies
• Regional producer associations
• No & Low Alcohol brands
• RTD and emerging beverage brands
The platform supports both independent producers and larger portfolio groups seeking efficient exposure to buyers, hospitality professionals and engaged consumers.
Event Format
The event is built around a structured walk-around tasting format designed to maximise exhibitor visibility and attendee engagement.
The format may include:
• Dedicated trade preview sessions
• Hosted buyer programs
• Portfolio showcases
• Regional producer pavilions
• Importer and distributor activations
• Curated consumer attendance
• Masterclasses and educational sessions
• Limited exhibitor numbers
• Structured tasting environments
Melbourne – Australia's International Drinks Gateway
Melbourne is Australia's premier destination for major business events, international visitors and hospitality-led experiences.
With excellent domestic and international connectivity, a world-class food and drinks culture, and strong access to buyers, media and industry professionals, Melbourne provides the ideal location for a nationally positioned trade tasting exchange.
Its accessibility, accommodation capacity and reputation as a leading events city make it the natural home for AusDrinkX.
Commercially Focused. Professionally Curated.
AusDrinkX has been designed for producers, importers, distributors and portfolio groups seeking more than visitor numbers.
The platform supports:
• Buyer introductions
• Export development
• Distribution opportunities
• Trade relationship building
• Market awareness
• Direct-to-consumer engagement
• Premium brand positioning
By combining targeted trade attendance with carefully managed consumer participation, AusDrinkX creates an environment that is commercially effective, professionally curated and genuinely valuable for exhibitors and attendees alike.
Register Your Interest
AusDrinkX is currently accepting Expressions of Interest from:
• Wineries
• Distilleries
• Importers
• Distributors
• Portfolio groups
• Producer associations
• Hospitality partners
• Industry sponsors
Limited exhibitor numbers will apply to maintain quality, balance and exhibitor visibility.
EOI Applications Now Open
info@drinkshow.com.au
Launch Date: Late October / Early Nov 2026 – Melbourne, Australia
AusDrinkX is intended to become an annual fixture on the Australian, and International, drinks industry calendar.
