Congratulations - You've Unlocked Complimentary VIP Trade Access

You've discovered one of The Drink Show's private invitation pages.

This page isn't publicly listed and has been shared only with selected hospitality professionals, beverage industry contacts, media, partners and invited guests.

If you've received this invitation, you're welcome to apply for a Complimentary Trade Pass to The Drink Show – Newcastle.

Experience The Drink Show Before Everyone Else

Your Trade Pass provides exclusive access to the Trade Preview, commencing at 1:00 pm, giving you the opportunity to experience the event before general admission opens at 1:30 pm.

During this dedicated preview period you'll enjoy a quieter tasting environment where you can discover new products, meet producers and have meaningful conversations without the larger public crowds.

Rather than spending weeks arranging individual meetings, you'll have the opportunity to meet wineries, distilleries, breweries, importers and beverage suppliers from across Australia—all under one roof in a single afternoon.

After the Trade Preview, you're welcome to stay and enjoy the event until 5:00 pm.

Your Trade Pass Includes :

✅ Complimentary admission

✅ Early entry from 1:00 pm

✅ Exclusive access to the Trade Preview

✅ Over 200 complimentary tastings

✅ Meet producers, makers and brand owners

✅ Discover boutique wines, premium spirits, and innovative drinks

✅ Connect with wineries, distilleries, importers, distributors and portfolio partners

✅ Full-day access until 5:00 pm

Trade Pass applications are welcomed from genuine industry professionals, including:

  • Hospitality venues, licensed clubs and bars

  • Restaurants, cafés and hotels

  • Bottle shops and retail buyers

  • Beverage managers and sommeliers

  • Importers and distributors

  • Industry suppliers

  • Beverage media and content creators

  • Sponsors and invited guests

If you've received this invitation link, we encourage you to apply.

Apply for Your Complimentary Trade Pass

If you've received this invitation, we'd love to welcome you to The Drink Show – Newcastle.

Before submitting your application, please take a moment to review our Venue Conditions of Entry:

👉 https://drinkshow.info/venue-conditions-of-entry

Simply complete the Contact Form below and we'll review your application.

To maintain the quality of the Trade Preview, all applications are individually assessed. Approved applicants will be notified by email prior to the event.

Your name will then be added to the official Trade Guest Register held by event staff at the entrance.

On arrival, simply advise that you are attending as a Trade Visitor and provide your name. For security purposes, staff may also request a current driver's licence or another government-issued photo ID to verify your registration.

We look forward to welcoming you to The Drink Show – Newcastle.

Invitation Only • Complimentary Trade Pass • Exclusive Trade Preview Starts 1:00 pm • Pass Valid All Afternoon