AusWineX is a professionally curated wine trade tasting exchange bringing together Australian and international wineries with importers, distributors, retailers, sommeliers, hospitality professionals and industry media in one premium business environment.

Held annually in Melbourne, Australia's leading events and hospitality city, AusWineX has been developed to connect quality wine producers with qualified buyers through a structured tasting experience focused on meaningful commercial outcomes.

More than a trade show and far more focused than a consumer festival, AusWineX is designed to encourage business conversations, portfolio discovery and long-term industry relationships.

Why AusWineX?

Australia is home to world-class wine producers, yet opportunities to connect the national wine industry within one dedicated trade tasting environment remain limited.

AusWineX has been created to bring wineries, buyers, distributors, importers and hospitality professionals together in one professionally curated marketplace designed to encourage collaboration, distribution and commercial growth.

The emphasis is on quality conversations - not crowd numbers.

Who Should Exhibit?

Expressions of Interest are welcomed from:

  • Australian Wineries

  • International Wineries

  • Wine Importers

  • Wine Distributors

  • Portfolio Companies

  • Regional Wine Associations

Selected complementary beverage partners may be invited where they enhance the overall wine experience.

Who Attends?

AusWineX has been designed for:

  • Retail Buyers

  • Independent Bottle Shops

  • National Retail Groups

  • Importers

  • Distributors

  • Wholesalers

  • Sommeliers

  • Hospitality Professionals

  • Venue Operators

  • Beverage Consultants

  • Wine Media

  • Industry Influencers

Attendance is focused on qualified trade professionals, creating an environment where exhibitors can build genuine commercial relationships.

Event Format

AusWineX is built around a structured walk-around tasting format designed to maximise exhibitor visibility and buyer engagement.

The event may include:

  • Dedicated Trade Tasting Sessions

  • Hosted Buyer Program

  • Regional Wine Pavilions

  • International Wine Showcase

  • Portfolio Tastings

  • Educational Masterclasses

  • Industry Networking

  • Limited Exhibitor Numbers

  • Professionally Curated Tasting Environment

Why Melbourne?

Melbourne is Australia's leading destination for wine, hospitality and major business events.

Its international connectivity, world-class venues, strong hospitality culture and concentration of buyers, media and industry professionals make it the ideal location for a nationally positioned wine trade tasting exchange.

Built for Commercial Outcomes

AusWineX has been developed to help exhibitors:

  • Meet qualified buyers

  • Secure new distribution opportunities

  • Introduce new wine portfolios

  • Strengthen trade relationships

  • Increase brand awareness

  • Expand into new markets

  • Generate long-term business opportunities

The objective is simple: create an environment where meaningful business can take place.

Expressions of Interest

Expressions of Interest are now open for:

  • Australian Wineries

  • International Wineries

  • Wine Importers

  • Wine Distributors

  • Portfolio Companies

  • Regional Wine Associations

  • Industry Partners

  • Event Sponsors

Exhibitor numbers will be intentionally limited to maintain quality, balance and meaningful engagement.

Registering your interest places you among the first to receive event updates, exhibitor information and priority access.

AusWineX is being developed as an annual national wine trade tasting exchange, connecting Australia's wine industry with buyers, distributors, hospitality professionals and selected international participants.

Proposed Date : Tues 4th or Wed 5th May 2027 ( Pending available venue )

Summary :

Success will not be measured by visitor numbers alone, but by the quality of the conversations, partnerships and business generated. With a disciplined wine-first focus, AusWineX is being developed to become Australia's most respected annual wine trade tasting exchange.

Expressions of Interest Now Open. ( as of 13 / 7 / 26 )