What :
AusWineX is Australia's dedicated national wine trade tasting exchange, bringing together Australian and international wineries with importers, distributors, retailers, sommeliers, hospitality professionals, buyers and wine media in one professionally curated business environment.
Designed specifically for the wine industry, AusWineX focuses on commercial outcomes rather than consumer entertainment, creating opportunities for meaningful conversations, portfolio discovery, new distribution and long-term industry relationships.
More than a traditional trade show, AusWineX is a premium business platform where quality producers connect with qualified buyers.
Where :
Nyaal Banyul Geelong Convention and Event Centre
Geelong, Victoria, Australia
Located on Geelong's revitalised waterfront, Nyaal Banyul is one of Australia's newest purpose-built convention and exhibition venues. Positioned just over an hour from Melbourne and within easy reach of Victoria's major wine regions, it provides a premium setting for a nationally focused wine trade event.
The venue combines modern exhibition facilities with excellent transport access, quality accommodation and a destination renowned for food, wine and hospitality.
When :
Proposed Date - Tuesday 18 May 2027
A weekday format has been selected to maximise attendance from buyers, distributors, retailers and hospitality professionals while avoiding the weekend consumer event calendar.
Who :
Exhibitors :
Expressions of Interest are invited from:
✔ Australian wineries
✔ International wineries
✔ Wine importers
✔ Wine distributors
✔ Portfolio companies
✔ Regional wine associations
✔ Industry partners
Selected complementary beverage partners may also be invited where they enhance the overall wine experience.
Trade Visitors :
AusWineX is designed for qualified industry professionals including:
✔ Retail buyers
✔ Independent bottle shops
✔ National retail groups
✔ Importers
✔ Distributors
✔ Wholesalers
✔ Sommeliers
✔ Hospitality professionals
✔ Venue operators
✔ Beverage consultants
✔ Wine media
✔ Industry influencers
Attendance will be carefully curated to encourage genuine commercial engagement between exhibitors and buyers.
Why :
Australia produces some of the world's finest wines, yet there are limited opportunities for the national wine industry to gather in one dedicated trade-focused tasting environment.
AusWineX has been created to bridge that gap.
Its purpose is to connect wineries with qualified buyers, distributors, importers and hospitality professionals through a professionally organised tasting exchange where the emphasis is on quality conversations - not crowd numbers.
By bringing together Australian producers alongside selected international wineries and portfolio companies, AusWineX aims to create new commercial opportunities, strengthen industry relationships and support the continued growth of Australia's wine sector.
The measure of success will not simply be attendance, but the quality of business conducted, partnerships formed and long-term commercial outcomes achieved.
Organiser :
AusWineX is presented by The Drink Show, an independent Australian events organisation dedicated to creating premium tasting experiences that connect producers with buyers, distributors, hospitality professionals and engaged consumers.
Founded by Mick Turner, the organisation has developed a growing portfolio of professionally curated beverage events focused on meaningful engagement, commercial opportunity and long-term industry value. Building on the success of The Drink Show, AusWineX has been established as a dedicated national wine trade tasting exchange for the Australian wine industry.
As an independently owned and operated event, AusWineX is not controlled or funded by any industry association, government body or major corporate sponsor. This independence allows the event to remain commercially neutral, responsive to industry needs and focused on delivering value for exhibitors and trade visitors alike.
The event is funded primarily through exhibitor participation. However, we actively welcome partnerships with regional wine associations, industry organisations, sponsors and strategic alliance partners who share our vision of strengthening Australia's wine industry through collaboration, innovation and long-term commercial growth.
Our ambition is simple: to establish AusWineX as Australia's most respected annual wine trade tasting exchange, where success is measured not by visitor numbers alone, but by the quality of business relationships, partnerships and commercial opportunities created.
Summary :
AusWineX is being developed as Australia's annual national wine trade tasting exchange-connecting producers, buyers and the wine industry in a premium business-first environment.
Expressions of Interest Now Open ....
