The Capital's Premium Drinks Discovery Event
Following the launch of The Newcastle Drink Show, we're now inviting Expressions of Interest from exhibitors interested in participating in The Canberra Drink Show.
Designed as a professionally curated Trade & Consumer tasting event, The Drink Show connects quality producers, importers, distributors and portfolio partners with engaged consumers, hospitality professionals and beverage buyers in one premium afternoon.
Unlike traditional drinks festivals, The Drink Show is built around meaningful conversations, premium brand presentation, product discovery and genuine commercial opportunities.
Venue :
Venue Negotiations Underway
The Drink Show team is currently in advanced discussions with Canberra University - UC Refectory
Our objective is to secure a premium indoor venue that delivers an exceptional experience for exhibitors, trade visitors and consumers, with excellent accessibility, convenient parking, professional exhibition facilities and efficient bump-in access.
The successful venue will be announced shortly following the completion of venue negotiations and final event planning.
Exhibitors who register an Expression of Interest will receive the venue announcement before public release, together with priority event updates.
Proposed Format :
✔ Saturday Afternoon Event
✔ Exclusive Trade Invitation
✔ Consumer Tasting Session
✔ 200+ Complimentary Tastings
✔ Premium Australian Wines
✔ International Wine Portfolios
✔ Craft Spirits
✔ RTDs & Spritz
✔ No & Low Alcohol
✔ Boutique Producers
✔ Meet the Makers
✔ Buy Direct from Producers
Why Canberra?
Canberra is one of Australia's most affluent and sophisticated consumer markets, with a strong appreciation for premium wine, craft spirits and emerging beverage brands.
The region has a highly engaged hospitality sector, significant government and corporate workforce, and a growing community of consumers who actively seek quality food and beverage experiences.
Conveniently located within easy driving distance of Southern New South Wales and North East Victoria, Canberra provides an ideal central location capable of attracting exhibitors, trade buyers and visitors from multiple regions.
The Canberra Drink Show has the potential to become the region's premier annual drinks discovery event.
The event aims to attract visitors from:
✔ Canberra
✔ Queanbeyan
✔ Yass
✔ Goulburn
✔ Southern Highlands
✔ Batemans Bay
✔ Snowy Mountains
✔ Albury–Wodonga
✔ North East Victoria
✔ Surrounding Regional New South Wales
Who Should Exhibit?
Expressions of Interest are invited from:
✔ Wineries
✔ Distilleries
✔ Importers
✔ Portfolio Partners
✔ Brewers
✔ No & Low Alcohol Brands
✔ RTD Producers
✔ Premium Mixers
✔ Gourmet Food Producers
✔ Glassware & Beverage Accessories
Proposed Timing :
Saturday 31 October 2026
Indicative Event Times :
Trade & Consumer Session
1:30 pm – 4:30 pm
A Saturday afternoon format enables many regional exhibitors to travel to Canberra, set up on the day and return home that evening if preferred, helping minimise accommodation and staffing costs while maximising participation.
Exhibitor Investment :
Each exhibitor will receive a 3m × 3 m exhibition space.
Proposed Introductory Investment $595 (inc. GST) Pending Venue Hire Costs
This introductory pricing is offered for the inaugural Canberra event and is designed to encourage strong industry participation during the launch year.
Register Your Expression of Interest :
There is no obligation to participate at this stage.
Registering your Expression of Interest simply helps us:
✔ Assess exhibitor demand
✔ Finalise the host venue
✔ Confirm the event date
✔ Assist with floorplan planning and event design
Expressions of Interest will also receive:
✔ Priority venue announcement
✔ Priority exhibitor updates
✔ Early booth selection
✔ First release exhibitor pricing
✔ Advance event information
Growing a National Event Series :
The Canberra Drink Show is planned to become the second city in our growing national Drink Show series, following the successful launch of The Newcastle Drink Show.
Our vision is to establish a professionally curated series of premium tasting events that connect Australia's wineries, distilleries, breweries, importers and beverage producers with engaged consumers, hospitality professionals and trade buyers across multiple Australian cities.
Each event will retain the same core philosophy:
Quality exhibitors.
Qualified trade buyers.
Engaged consumers.
Meaningful conversations.
Help Shape Canberra's Newest Premium Drinks Event :
Venue negotiations are well underway, planning is progressing, and now is the opportunity to become part of the event from the very beginning.
By registering your Expression of Interest today, you'll receive priority access to venue announcements, exhibitor updates and inaugural pricing before applications open to the wider industry.
We look forward to welcoming you to The Canberra Drink Show - the next chapter in Australia's growing national drinks event series.
